ROLE
Art Direction
Brand Guidelines
Corporate Brand Systems
Pitch Presentations
UX Research
As part of agency partnerships, I developed comprehensive brand guidelines for Fortune 500 clients, including Verizon, Johnson & Johnson, Citi, and Barclays—ensuring consistency, scalability, and clarity across global markets and diverse customer touchpoints.
I also designed high-impact visual systems for landmark initiatives such as the World Trade Center and the Central Park Conservancy, balancing cultural significance with modern brand expression to resonate with broad and varied audiences.
These projects required deep collaboration with cross-functional teams and stakeholders to build flexible yet cohesive systems capable of guiding communications at scale—supporting both local adaptation and global brand integrity.
More samples available upon request.