Christos Xidias
Summary
Results-oriented creative leader with over two decades of experience in developing comprehensive design strategies that seamlessly integrate product, brand, and marketing to catalyze business growth. Skilled in scaling teams, fostering innovation, and optimizing customer journeys, I oversee global design systems, UX research, and cross-functional collaboration to enhance engagement and retention. Passionate about mentorship, executive advocacy for design, and customer-centric innovation, I create experiences that drive brand and business success.
Experience
Intuit Mailchimp
Associate Design Director
March 2024 – Present
New York City
Led the global email template redesign, increasing email CTR by 15% and reducing production time by 30 hours/week across a 15-person Lifecycle Marketing team.
Established a modular email design system, enhancing scalability and ensuring brand consistency across campaigns.
Developed an email template style guide, streamlining workflows for internal and external stakeholders.
Optimized Figma project review templates, cutting production timelines by 18% and improving cross-functional collaboration.
Partnered with product managers, data analysts, and executives to refine email campaign processes, reducing time-to-market.
Led and mentored a team of 6 designers and 7 copywriters, instituting structured feedback loops and retrospectives that enhanced efficiency and team cohesion.
Yext Inc.
Senior Art Director
October 2017 – January 2024
New York City
Spearheaded the Yext.com redesign, driving a 15% quarterly increase in engagement and conversions.
Earned the 2021 Outstanding Website WebAward for Art Directing the redesign of Yext’s digital presence.
Led the development and expansion of Yext’s global brand identity system and product ecosystem, ensuring a cohesive digital experience.
Designed a scalable pattern library and UX framework, reducing production costs and streamlining developer workflows.
Managed and mentored a team of 5 designers, implementing a growth-focused performance framework that improved retention and talent development.
Championed inclusive design practices, enhancing usability and accessibility compliance across all platforms.
Sailthru Inc.
Art Director
February 2015 – October 2017
New York City
Led a full-scale brand and website redesign, resulting in higher lead quality, improved conversion rates, and stronger brand equity.
Delivered 22% cross-channel engagement growth by crafting immersive, 360° brand experiences across web, email, social, and events.
Established a , increasing marketing effectiveness and securing executive buy-in for team expansion.
Drove field marketing initiatives, leading branding and production for Sailthru’s annual Lift event, reinforcing market position.
Developed structured mentorship and review processes, improving team retention and professional growth.
Sailthru Inc.
Senior Graphic Designer
January 2014 – February 2015
New York City
Designed demand generation graphics, social media campaigns, product presentations and sales collateral
Advanced from Senior Designer to Art Director within a year due to leadership in demand generation and brand marketing.
Landor Associates
Senior Designer
January 2012 – November 2013
New York City
Developed brand guidelines for Fortune 500 clients (Verizon, Johnson & Johnson, Citi, Barclays), ensuring consistency across global markets.
Designed high-impact for iconic projects, including the World Trade Center and Central Park Conservancy for iconic projects, including the World Trade Center and Central Park Conservancy visual systems
Skills & Expertise
Creative & Technical Competencies
UX/UI & Design Systems (Figma, Sketch, Adobe CC)
Demand Gen & Marketing Automation (Salesforce, Marketo, Eloqua, HubSpot)
Project & Workflow Management (Asana, Workfront)
Prototyping & Wireframing (Framer, Webflow)
A/B Testing & Data Analytics (Optimizely, Google Data Studio)
Agile Workflows & Process Optimization
Workshop Facilitation & Executive Presentations
Strategic Leadership & Business Impact
Global Design Systems & Brand Strategy
AI-Driven DesignOps & Ethical AI
Design-Led Growth & Innovation Strategy
Accessibility-First UX/UI Design
Data-Driven Customer Journeys & Conversion Optimization
Team Leadership, Development & Mentorship
Board-Level Advocacy & Stakeholder Influence
SEO & Digital Experience Optimization
Education & Certifications
BFA, Communications Design, Pratt Institute
Enterprise Design Thinking Practitioner, IBM, 2021
Asana Ambassador, Asana, 2022
Awards & Industry Impact
- Outstanding Website, Yext.com, WebAwards, 2021 — Art Director and Team Lead
- Founding member, Yext Expand — DEI Initiative for Parents at Yext