Yext Experiential Design
ROLE
Design Direction
Event Branding
Signage Design
Environmental Graphics
Vendor Management
Team Management
CFX Collaboration
Project Management
ONWARD19—our largest user conference to date and the first major event following our global rebrand, was held at the Marriott Marquis in the heart of Times Square. The event was a bold statement of our evolved identity. We developed a striking black-and-white visual system that unified every touchpoint across the experience—from immersive stage design for keynote speakers like Magic Johnson, Seth Meyers, and Seth Godin, to branded environments, live gameshow sets, expo booths, apparel, signage, and even Times Square billboards.
The result was a cohesive, high-impact brand experience that elevated perception and energized thousands of attendees across three days.
Responsibilities
As a design lead, I owned and was integral in the development of the event series strategic approach, execution of deliverables and project management. I was on-site managing vendor relationship ahead of the event as well as during the event, hosting guests, managing presentations and providing support to our guests.
Deliverables
• Event Microsite, registration system and mobile app design
• Large-scale presentation designs involving motion, sound and light design
• In-person interactive experiences including branded photobooths, swag stores, partner areas and private conference rooms
• Social media campaigns
• Partner marketing campaigns
• Ad spot in Times Square
