Yext Brand & Digital Experience Redesign
ROLE
Design Direction
UX / UI Design
Design Systems
Corporate Branding
Team Management
CFX Collaboration
Project Management
In 2019, Yext underwent a market repositioning from a listings management company to one focused on search. A branding and digital experience system were developed, reflecting our new principles and aesthetic. After several weeks and hundreds of hours, our in-house team arrived upon "the Seal," representing, truth, perfection, and confidence.
Responsibilities & Outcomes
As Design Lead, I spearheaded the redesign of Yext.com, resulting in a 15% increase in quarterly engagement and conversions. This transformation elevated Yext’s digital presence and was recognized with the 2021 Outstanding Website WebAward for excellence in web design and art direction.
My role spanned creative direction, system architecture, team leadership, and cross-functional collaboration to ensure that every digital touchpoint reflected Yext’s brand promise and met the evolving needs of its users.
Global Rebrand
In parallel, I co-led the development of Yext’s global brand identity system and product ecosystem, establishing a cohesive visual and experiential framework that unified marketing, product, and platform touchpoints worldwide.
To support scalability and efficiency, I designed a comprehensive pattern library and UX framework that streamlined development workflows and reduced production costs. This system empowered cross-functional teams to deliver consistent, high-quality experiences with greater speed and confidence.
Mentorship & Impact
As a team leader, I managed and mentored a group of up to five designers, implementing a performance development framework that fostered skill growth, improved retention, and supported long-term career progression.
Throughout the process, I championed inclusive design principles, ensuring accessibility compliance and enhancing usability across all digital platforms—extending the impact of the work to a broader, more diverse audience.