ROLE
Art Direction
UX Research
Wireframing
Brand Systems
Team Management
Mentorship
When I joined Sailthru, all design work was outsourced. Initially hired as a contractor, I quickly demonstrated my value as a brand-focused strategic partner and user experience advocate—earning a full-time role within two months, a promotion within six months, and leadership of a growing in-house team of three designers within my first year.
I led a full-scale brand and website redesign that elevated Sailthru’s market presence—driving stronger brand equity, improving lead quality, and increasing conversion rates across digital touchpoints.
Beyond the website, I developed a scalable, modular brand system that enhanced marketing effectiveness and provided a foundation for consistency across web, email, social, and event channels. This comprehensive system secured executive confidence and investment, supporting the expansion of the internal design function.
By crafting immersive, 360° brand experiences—from digital platforms to in-person events—we achieved a 22% increase in cross-channel engagement, proving the impact of a cohesive and well-executed brand strategy.
Our work extended to every customer touchpoint:
- • A refreshed branding system aligned with Sailthru’s personalization technology.
- • A fully redesigned marketing website focused on user experience and conversion.
- • A comprehensive overhaul of email templates, improving both aesthetics and performance.
- • Revamped sales enablement and educational materials to support internal teams and partners.
This transformation brought Sailthru’s personalization story to life across every stage of the customer journey—strengthening the brand and supporting the company’s business goals.